Frost & Sullivan Recognizes Avigilon’s Strategies in Marketing High-Definition Surveillance Solutions
A Trusted, Leading Brand
MOUNTAIN
VIEW, Calif. – February 18, 2009 – Based on its recent analysis of the
high- definition (HD) surveillance market, Frost & Sullivan
recognizes Avigilon with the 2009 North American Frost & Sullivan
Company of the Year Award for its comprehensive surveillance solution
that provides end-to-end network-based solution that includes
high-performance, multi- megapixel CMOS and CCD cameras (1-16 MP),
high-capacity recorders, and intuitive client software. The company has
grown rapidly even in challenging economic conditions and has signed
over 300 channel partner contracts covering 139 countries to ensure
sustainability.
Avigilon’s HD surveillance systems
offer a radical improvement in imaging performance, which is critical
for the protection of the public, critical assets, and infrastructure.
On the strength of its HD surveillance solution, the company grew
swiftly to achieve over 200 percent increase in revenues each quarter
in 2008.
The company has skillfully combined marketing
and PR activities to elevate its brand status. To communicate the brand
and its reliability, Avigilon works with existing customers to develop
case studies on the solution and its effectiveness in addressing
end-user challenges.
“Avigilon has worked hard on letting
its products and technology market the product by offering trials and
pilots prior to investing money on advertising and direct mailing
campaigns, which have relatively higher costs and lower return on
investment,” says Frost & Sullivan Research Analyst Dilip Sarangan.
With the commercial launch of its HD offering in 2008,
the company delineated its sales and marketing roles clearly. While
both groups are responsible for information management, the marketing
group is particularly tasked with providing information on products,
technology, promotions, channel activities, and positioning. Meanwhile,
the sales group provides the marketing group information about sales
and the reaction of customers to marketing activities. Such division of
labor has helped employees to focus on their core skills and create
revenue and brand-building opportunities for Avigilon.
“In
most growing organizations, there is no separate marketing function
that supports sales activities and builds the brand of the company,”
notes Dilip Sarangan. “Avigilon has recognized the value in segregating
these disciplines early, to form a marketing group that supports sales
and also develops channel relationships to promote the brand and
generate demand at measured costs.”
Avigilon has worked
conscientiously to ensure that its sales personnel spend more than half
their time in front of end-user clients. It has also the specific user
application and needs.
Each year, Frost & Sullivan
presents this award to the company that has demonstrated unparalleled
excellence within its industry. The Award is based on numerous factors
including the company’s business development, competitive strategy,
customer satisfaction, and leadership within a particular Frost &
Sullivan Industry Research Group (IRG). This company is perceived to
exhibit outstanding management and consistent growth. The company must
offer high quality products and/or services and have positive social
and economic impact on local and national communities. It should have
proven expertise in taking advantage of market changes by capturing and
solidifying market presence, or through execution of innovative
strategies within the existing competitive landscape.
Frost
& Sullivan’s Best Practices Awards recognize companies in a variety
of regional and global markets for demonstrating outstanding
achievement and superior performance in areas such as leadership,
technological innovation, customer service, and strategic product
development. Industry analysts compare market participants and measure
performance through in-depth interviews, analysis, and extensive
secondary research in order to identify best practices in the industry.
About Avigilon
Avigilon
is the performance and value leader in high definition and megapixel
video surveillance systems. Avigilon’s high definition surveillance
systems offer a breakthrough in imaging performance, which is required
for the protection of the public, critical assets, and infrastructure.
Avigilon’s exceptionally strong commitment to research and development
ensures that it will continue to be the leader in supplying high
definition surveillance systems that demanding security professionals
rely on. For further information please visit www.avigilon.com.