Leadership Team 



Primary System's Management Team has over 100 years of combined experience in the Communications and Contracting and Systems Industries. The combination of talent, knowledge and vision at Primary is what ensures the success of our customers projects.

Steven Potts, President

Steven brings over twenty years of leadership experience in the management, sales, and marketing fields. Prior to Primary Systems, he was Director of Sales at Lucent Technologies with an impressive record of P&L management and operations and marketing. Steven has also worked with various start-up firms to establish market presence and strategic accounts in the Telecommunications field.


Paul Light, Executive Vice President

Paul has over 30 years experience in the Communications Systems business with specific expertise in the Pro Sound, nurse call, intercom and overall systems design. Paul is responsible for overseeing Primary Systems largest strategic accounts and for market planning, business development and sales staff management. Paul plays a key role in defining the strategic sales direction of the company and brings an extraordinary depth of knowledge and a consistent record of increased sales, profits and market share. Paul's success in high-growth environments helps him make key contributions in organizational, strategic, and business decisions relating to sales and new business opportunities.

Jim Faber, Chief Financial Officer 

Jim is responsible for the financial affairs of the company including accounting, financial reporting, controllership, budgets and treasury. In addition, he oversees the administrative functions and management of human resources. Jim was essential to the development of Primary Systems current financial plans and policies, accounting and administrative practices, personnel policies and implementation of the management accounting system needed to support the growth and goals of the company. Jim has more than 20 years experience in accounting and financial management with a proven background in the construction industry.

Jeff Jarvis, Vice President of Operations 

Jeff is responsible for overseeing all of Primary Systems technical activities including technical support, service and installation. Jeff has been with Primary Systems for over twenty years and has held various positions in the company including Installation Manager, Project Manager and General Foreman. Jeff's longevity with the company has played an instrumental role in developing the support strategies in our service and installation department, which is the cornerstone of Primary Systems success. Jeff is a certified BICSI RCDD Network Transport Specialist.

Jeff Parker, Service Manager

Jeff is responsible for overseeing Primary Systems Service Department and overall man power requirements.  Jeff brings over 20 years experience to the healthcare, education and fire alarms systems business.

Primary Systems, Inc.
4000 Green Park Rd.
St. Louis, MO 63125
P: 314-880-9977
F: 314-880-9988

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